About "One Pack = One Vaccine"
Pampers, a trusted name in baby care for four decades, has partnered with UNICEF in its worldwide initiative to eliminate maternal and neonatal tetanus (MNT) in developing nations. From April 7, 2008 through August 31, 2008, for every Pampers diaper or wipe product with a “One-Pack = One Vaccine” sticker purchased in the U.S. and Canada, Pampers will provide UNICEF with funding for one life-saving tetanus vaccine to protect a mother and her newborn in the developing world.
Initially launched in 2006 in the UK, the program expanded to other countries in Western Europe in 2007, and now includes the United States and Canada. The 2008 campaign will benefit women of childbearing age in more than 17 developing countries worldwide, and is part of a global, multi-year, multi-million dollar commitment to UNICEF that is supported by Pampers moms and dads, one pack at a time.
What the Program Will Do
Each year, approximately 140,0002 infants and 30,000 women in developing countries die from tetanus, which can be contracted during childbirth. That’s one death every three minutes. Women in these countries often must give birth at home where conditions might be unsanitary, and many lack access to adequate health care or training in basic hygiene techniques. The disease rages through newborns within days of their exposure to the tetanus bacteria and almost always leads to a swift and painful death.
The Pampers “One Pack = One Vaccine” program will help UNICEF make a difference for vulnerable mothers and babies around the world and help protect them against this life-threatening, but preventable disease. The tetanus vaccines provided by Pampers through this campaign will impact more than 17 developing countries worldwide, including support of UNICEF’s efforts to eliminate tetanus in 12 countries in Africa over the next 12 to 24 months. The goal of the North American campaign is to provide 45 million vaccines, bringing the worldwide total to more than 70 million vaccines, and carrying UNICEF one step closer to eliminating tetanus in developing countries.
Specially Marked Products
Participating products include both Pampers diapers and wipes and will be identified through a specially designed “One Pack = One Vaccine” sticker on the packaging. Participating products include:
• Pampers Swaddlers diapers
• Pampers Swaddlers Sensitive diapers
• Pampers Cruisers diapers
• Pampers Easy Ups training pants
• Pampers Sensitive Wipes
• Pampers Swipers Wipes
• Pampers Clean n’ Go Wipes
The Pampers/UNICEF “One Pack = One Vaccine” program runs from April 7 through August 31, 2008.
Pampers products are available at mass, discount and grocery stores where baby care products are sold.
1Pampers will donate five cents per specially marked product sold for a total donation to the U.S. Fund for UNICEF anticipated to exceed $2 million. This spring and summer campaign is part of Pampers’ global, multi-year, multi-million dollar commitment to UNICEF that is supported by Pampers moms and dads, one pack at a time.
2The figure is undergoing final WHO clearance.