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Pampers Limited Edition “USA” Diapers Encourage the Littlest of Americans to Show off Their Red, White and Blue This Summer

World-Renowned Diaper Brand Enables Little Ones To Engage In Their Unique Spirit of Play - While Sporting Summer’s Must-Have Style Accessory


Monday, June 25, 2012 9:00 am EDT



Public Company Information:

"From the 4th of July holiday, to next month’s London 2012 Olympic Games, there are so many reasons to celebrate and we’re proud to offer little ones the play gear that allows them to partake in the festivities."

CINCINNATI--(BUSINESS WIRE)--With both the 4th of July and the London 2012 Olympic Games just around the corner, Americans have so many reasons to show off their red, white and blue this summer and now Pampers, the world-renowned diaper brand, is ensuring that even the littlest of Americans can partake in this celebratory spirit by providing them with the most patriotic and playful fare of the season – Limited Edition “USA” diapers! As families across the country get ready to celebrate America’s birthday, and cheer on Team USA in London, the Pampers Limited Edition “USA” diapers are the perfect summer style accessory that enables all tiny tots to put their patriotic pride on full display.

Whether families participate in parades, barbecue or beach celebrations, babies everywhere will be donning red, white and blue to amp up patriotic pride as well as to create memorable photo opportunities. Kate Marsh Lord, founder of the popular blog The Shopping Mama (, offers considerations for outfitting little ones from top to bottom stylishly and easily:

  • Hats - Patriotic hats offer sun protection with style and can be used all summer long. Caps, sun hats and fedoras are all great choices.
  • Shirts and Tops – So many retailers offer cute and affordable patriotic tees this time of year. If you buy unisex you can hand it down from child-to-child over the years.
  • Shades – Protect baby’s eyes with festive sunglasses.
  • Their Ride – Decorate your baby’s stroller or wagon with patriotic decorations. Older children will enjoy getting in on the decorating too!
  • Zinc – Check with your child’s pediatrician, but colorful zinc can be a fun way for your child to show his red, white and blue!
  • Pampers Limited Edition ‘USA’ Diapers – Perfect for displaying patriotic pride on the 4th of July and created in celebration of Pampers’ partnership with the London 2012 Olympic Games, the diapers are available in Cruisers sizes 3 through 5 at select stores nationwide.

“Our family loves celebrating America’s birthday and we enjoy putting together creative and festive ensembles every year that show off our family’s patriotic pride,” says Marsh Lord, a mother of three, including a newborn. “Pampers Limited Edition “USA” diapers are practical yet playful, making them the perfect accessory for any little sparkler!”

“We are delighted that babies from coast to coast can take part in all of this summer’s patriotic celebrations by sporting the Pampers Limited Edition ‘USA’ diapers,” said John Brase, Marketing Director, Baby Care North America at Procter & Gamble (P&G). “From the 4th of July holiday, to next month’s London 2012 Olympic Games, there are so many reasons to celebrate and we’re proud to offer little ones the play gear that allows them to partake in the festivities.”

About Pampers Limited Edition “USA” Diapers and its London 2012 Olympic Games Partnership
Pampers created the Limited Edition “USA” diapers, which combine utility and aesthetics so little ones can explore and conquer their world through play, in celebration of its partnership with the London 2012 Olympic Games. The diapers feature an adorable “USA” logo print combined with red, white and blue stars and stripe designs and are available now while supplies last at select stores nationwide. The diapers are available in Cruisers sizes 3 through 5.

Additionally, Pampers has teamed with two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh and her family, including husband, Casey Jennings, and sons, Joseph (age 3) and Sundance (age 2), as they make their way to the London 2012 Olympic Games. Walsh is the embodiment of P&G’s heartfelt “Thank you, Mom” campaign, which will be showcased at the London 2012 Olympic Games and recognizes the incredible role that mothers play in the lives of their children. As part of this inspiring campaign, P&G plans to raise $5 million to help establish and sustain youth sport programs around the world. A portion of sales and donations for the company's leadership brands including Pampers®, Tide®, Gillette®, and Pantene®, will help those who moms care about the most... children.

To learn more about the Pampers Limited Edition “USA” diapers, the London 2012 Olympic Games Facebook Sweepstakes visit For more information regarding P&G’s “Thank you, Mom” campaign, visit

About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit

About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:


Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
CitizenPaine (for Pampers)
Amanda Teitler, 212-613-4912

Multimedia Files:

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Actress and mom Sarah Michelle Gellar was featured stocking up on Pampers Limited Edition "USA" diapers in the July 2,2012 issue of OK! Magazine (Photo: Business Wire)
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Pampers Limited Edition "USA" diapers pay homage to every babies' unique spirit of play and are the perfect summer style accessory that enables all tiny tots to put their patriotic pride on full display (Photo: Business Wire)