Pampers Newsroom

Pampers Gifts to Grow and New Mom Bethenny Frankel Team up to Celebrate Real Unsung Heroes – Parents!

Pampers Kicks-off a New Year of Gifts to Grow Rewards and Incentives to Honor Parents For All They Do For their Families

Friday, January 28, 2011 8:08 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"The Gifts to Grow program lets our family earn points every time we buy Pampers. We love knowing that we’re not only getting a trusted product, but that we are being rewarded for items like diapers and wipes which we’re going to buy anyway. It’s a win-win!"

Changing diapers is a heroic deed in the eyes of a baby, and Pampers Gifts to Grow program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes! Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their Gifts to Grow catalog that families can earn by purchasing Pampers branded products.

“Pampers was the very first diaper Bryn wore and certainly is still a big part of our everyday lives,” commented Frankel. “The Gifts to Grow program lets our family earn points every time we buy Pampers. We love knowing that we’re not only getting a trusted product, but that we are being rewarded for items like diapers and wipes which we’re going to buy anyway. It’s a win-win!”

Pampers Gifts to Grow is an incentive program that allows parents and caretakers to accrue points for their purchases and redeem them for different items — from additional baby care products, to educational toys, books, charity donations and more. The program also shares unique coupon and sampling opportunities with its members.

“As parents, we spend so much time thinking about what’s best for our little one so when a mom or dad brings home Pampers, we not only want them to know they are getting the most-trusted of products, but we want to reward them for their purchases through our Gifts to Grow program,” commented John Brase, Pampers Marketing Director. “We love that through this announcement and our partnership with Bethenny, we can celebrate all of the wonderful things parents do every day for their families.”

To kick off a new year of Gifts to Grow and celebrate parents everywhere, Pampers and Frankel launched a Facebook contest and other activities to award parents for all they do each and every day — from being a Kitchen Commander or Star Photographer to tackling Meal Time and Potty Training. Parents can now also visit the Pampers Facebook page to nominate a friend, family member or even themselves to be recognized as a real “Unsung Hero” by sharing various awards via the Facebook platform. Parents will also be able to receive special incentives and rewards from Pampers Gifts to Grow catalog, as well as enter to win a signed diaper bag from Frankel.

“Motherhood is the most amazing thing I’ve ever done in my life — but it’s also a lot of hard work,” added Frankel. “Parents everywhere wear so many honorable ribbons everyday likely without even knowing it. It’s time we celebrate all that hard work!”

Consumers can visit www.pampers.com and look for the Gifts to Grow link to start entering codes found inside qualifying Pampers wipes, diapers and training pant product packages. The website will keep track of the points and when ready, parents can redeem them for fun rewards.

To learn more about Pampers Gifts to Grow, please visit www.pampers.com.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company’s largest global brand and is the world’s top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Tricia Higgins
Procter & Gamble Baby Care
513-945-0451
higgins.mp@pg.com
Stacy De Fino
PainePR (for Pampers)
212-613-4922
sdefino@painepr.com