Pampers Newsroom

Pampers Gives Families a Chance to Cross the Pond and Visit the Ultimate Playground -- the London 2012 Olympic Games

World-Renowned Brand of Baby Diapers Launches Facebook Sweepstakes To Celebrate Babies’ Unique Spirit of Play

Monday, April 16, 2012 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"diapers and wipes designs - that enables babies to keep on playing day after day!"

CINCINNATI--(BUSINESS WIRE)--Babies are the littlest of athletes. From crawling and walking to balancing and tumbling, the efforts they go to in order to overcome everyday challenges are podium-topping in their determination. To celebrate this unique spirit of play, Pampers® is launching its Limited Edition “USA” diapers and wipes designs, and has partnered with two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh (www.kerriwalsh.com) and her family, including husband, Casey Jennings, and sons, Joseph (age 2) and Sundance (age 1), as they make their way to the London 2012 Olympic Games. Pampers is also excited to offer a sweepstakes with a grand prize trip for a family to go “across the pond” and celebrate the spirit of play first-hand.

Beginning today through May 19th, parents can visit the Pampers Facebook page (www.Facebook.com/Pampers) and register for a chance to win the grand prize trip for a family of four to attend the London 2012 Olympic Games and attend the first ever Pampers Playground event alongside Team USA Hopeful, Kerri Walsh, and her husband and sons. The recipient of the grand prize trip to the London 2012 Olympic Games will be drawn on or around May 21st. Additionally, Pampers will be randomly selecting weekly winners between now and August 12 to receive a prize pack consisting of one month’s supply of Pampers Limited Edition “USA” diapers and wipes as well as a souvenir volleyball signed by Kerri Walsh.

“We’re excited to invite parents and babies from all corners of the country to join us as we celebrate the unique spirit of play found within little ones everywhere,” said John Brase, Marketing Director, Baby Care North America at Procter & Gamble (P&G). “It is this joyful form of discovery that inspires us at Pampers to provide babies with the gear – like our new Limited Edition “USA” diapers and wipes designs - that enables babies to keep on playing day after day!”

Pampers Limited Edition “USA” diapers and wipes combine utility and aesthetics, so little ones can explore and conquer their world through play, while also amping up team pride during the London 2012 Olympic Games. The diapers feature an adorable “USA” logo print combined with red, white and blue stars and stripe designs while the wipes packaging pays tribute to Team USA with a similar design. Pampers Limited Edition “USA” diapers and wipes designs are available now while supplies last at select stores nationwide. The diapers are available in Cruisers sizes 3 through 5.

Pampers-sponsored athlete Kerri Walsh is the embodiment of P&G’s heartfelt “Thank you, Mom” campaign, which will be showcased at the London 2012 Olympic Games and recognizes the incredible role that mothers play in the lives of their children. As part of this inspiring campaign, P&G plans to raise $5 million to help establish and sustain youth sport programs around the world. A portion of sales and donations for the Company's leadership brands including Pampers®, Tide®, Gillette®, and Pantene®, will help those who moms care about the most... children.

To learn more about the Pampers Limited Edition “USA” diapers or the London 2012 Olympic Games Facebook Sweepstakes, visit www.Facebook.com/Pampers. For more information regarding P&G’s “Thank you, Mom” campaign, visit http://www.facebook.com/thankyoumom.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the Company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit www.Pampers.com.

About Procter & Gamble (P&G)

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.

With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50238080&lang=en

Contact:

Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
higgins.mp@pg.com
or
CitizenPaine (for Pampers)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com

Multimedia Files:

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Pampers Limited Edition "USA" diapers and wipes enable little ones to explore and conquer their world through play while amping up Team USA pride during the London 2012 Olympic Games. Products available in store nationwide this April. (Photo: Business Wire)
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Pampers partners with two-time Olympic Games gold medalist and 2012 Team USA Hopeful, Kerri Walsh and her family to celebrate babies' unique spirit of play. Kerri's sons are one of several babies of Team USA athletes who will be outfitted in new Pampers Limited Edition "USA" diapers during the London 2012 Olympic Games. (Photo: Business Wire)
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Pampers Limited Edition "USA" diapers give babies the performance and style they need to be little champions of play. (Photo: Business Wire)