Pampers Newsroom

Pampers Introduces New and Improved Pampers Cruisers Diapers with Extra Absorb Channels™ – An Innovative Diaper Design That Reduces Diaper Sag and Helps Babies Stay Drier

Pampers Partnered with Actress and Mom Jane Krakowski to Kick-off a National Pampers Cruisers #SagToSwag Tour which Celebrates Babies’ One-of-a-Kind Moves

Thursday, August 13, 2015 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Pampers understands that as babies grow, develop and explore their worlds, they need a diaper that allows them to move freely by providing a great fit while staying dry"

CINCINNATI--(BUSINESS WIRE)--Pampers, the world’s leading diaper brand, announces its new and improved Pampers Cruisers diapers with Extra Absorb Channels™ that help little ones stay drier and do not sag like ordinary diapers*. While a poor fitting or saggy diaper can limit babies’ freedom of movement, new Pampers Cruisers have three absorbent channels in the core of the diaper that distribute wetness evenly and help prevent diaper sag, so babies can go from sag to swag.

In a recent survey1, Pampers found that more than 80% of moms who notice sag are bothered by saggy diapers, and that more than three-quarters of moms (78%) feel that saggy diapers can weigh their babies down. The three-channel absorbent core design in new Pampers Cruisers responds to this parent insight and represents four years of research and development. After testing the new Pampers Cruisers, moms shared that the new diaper allowed their babies to move more freely with 89% stating that it reduced bulkiness between the legs, and 91% saying it distributed and locked wetness evenly.

"Pampers understands that as babies grow, develop and explore their worlds, they need a diaper that allows them to move freely by providing a great fit while staying dry,” said E. Yuri Hermida, vice president of North American Baby & Feminine Care, Procter & Gamble. “That’s why we are delighted to bring babies and parents our new Pampers Cruisers diapers, which set babies free from diaper sag so they can move, dance and play without restriction.”

PAMPERS CRUISERS #SAGTOSWAG TOUR

In celebration of the new and improved Pampers Cruisers diapers, Pampers is going on a nationwide tour to transform the nation’s babies from sag to swag one bottom at a time! The Pampers Cruisers #SagToSwag tour will stop in five markets, where parents and babies can get free Pampers Cruisers sample diaper packs (while supplies last), learn about the new Pampers Cruisers and enjoy fun activities. Each stop will feature dancing, inflatable slides, a video booth and more.

Pampers kicked off the Pampers Cruisers #SagToSwag Tour by visiting babies and parents in New York City yesterday. Actress, singer and mom Jane Krakowski joined Pampers at the event and celebrated all of the unique ways babies dance, play, bounce and wobble to their own beat.

“There is nothing I love more than being with my son, dancing, playing and just acting silly together,” said Jane Krakowski. “When Bennett was in diapers, he always wore Pampers so I am incredibly excited for the new Pampers Cruisers that will help little ones stay drier and give them more freedom in showing off their joyful, one-of-a-kind moves.”

The Pampers Cruisers #SagToSwag Tour will now travel to Chicago, Dallas and Los Angeles throughout August and September. As part of Pampers commitment to supporting the happy, healthy development of each baby and making life #BetterforBaby, Pampers will make a diaper donation at each Pampers Cruisers #SagToSwag tour stop, continuing the brand’s mission to provide local Feeding America® food banks with millions of diapers for U.S. families in need each year.

The Pampers Cruisers #SagToSwag Tour Schedule:

  • NEW YORK CITY
    • Date: Wednesday, August 12th
    • Time: 10am-2pm EST
    • Location: Flatiron Pedestrian Plaza North (West 23rd Street between Broadway and 5th Avenue)
  • CHICAGO
    • Date: Sunday, August 23rd
    • Time: 11am-3pm CST
    • Location: Target store at 2656 North Elston Avenue, Chicago, IL 60647
  • DALLAS
    • Date: Saturday, August 29th
    • Time: 11am-3pm CST
    • Location: Sam’s Club store at 4062 LBJ Freeway, Dallas, TX 75244 (between Midway Road and LBJ Freeway)
  • LOS ANGELES
    • Date: Saturday, September 12th
    • Time: 11am-3pm PST
    • Location: The Park at The Grove, 189 The Grove Drive, Los Angeles, CA 90036

Parents in Denver, San Francisco and Seattle will have the opportunity to ask the Pampers Cruisers #SagToSwag tour to stop in their area by tweeting and using the hashtag #SagToSwagDenver, #SagToSwagSF or #SagToSwagSeattle. One city will be rewarded with a Pampers Cruisers #SagToSwag tour visit in late September. Parents can visit Pampers Facebook and Twitter pages for more details.

About New Pampers Cruisers Diapers with Extra Absorb Channels™

New and improved Pampers Cruisers diapers have three separate channels in the diaper core that help distribute wetness evenly from front to back – unlike ordinary diapers which have one unstructured core. The new design provides a noticeably better fit and doesn’t sag like ordinary diapers*, allowing babies to move to their own beat without restriction. Pampers Cruisers feature fun Sesame Street® character designs and include wide, stretchy sides to help the diaper stay in place and flex comfortably with baby’s every move, for up to 12 hours of protection and Pampers best fit and dryness. While the design of Pampers Cruisers has changed, the diapers are made from the same safe and mild materials as before.

New Pampers Swaddlers also feature Extra Absorb Channels and are Even Softer

Pampers also announces new Pampers Swaddlers diapers, which also have Extra Absorb Channels™ along with a new outer cover that is even softer than current Pampers Swaddlers. Pampers Swaddlers is the #1 choice of U.S. hospitals** and continues to provide a wetness indicator and absorb away liner on all sizes for up to 12 hours of comfort and protection.

New Pampers Cruisers are available now in sizes 3-6 and new Pampers Swaddlers are available now in sizes P-6 at retailers nationwide and online at www.pampers.com. To learn more about Pampers, please visit www.pampers.com and www.Facebook.com/Pampers.

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

*Based on size 4 vs. a leading value brand

**Based on sales of the newborn hospital diaper

1 P&G Data on File. Online survey of more than 500 U.S. mothers of children wearing diapers conducted by an independent research firm in June 2014

Contact:

P&G Baby & Feminine Care Communications
Heather Valento, 513-945-0705
valento.hh@pg.com
or
Citizen Relations (for Pampers)
Amanda Hinckley, 212-613-4912
amanda.hinckley@citizenrelations.com

Multimedia Files:

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Actress and mom Jane Krakowski plays with babies at the launch of the Pampers Cruisers #SagToSwag Tour in New York, Wednesday, Aug. 12, 2015. In celebration of the new and improved Pampers Cruisers diapers, Pampers is going on a national tour to transform the nation's babies from "sag to swag" one bottom at a time. (Photo by Diane Bondareff/Invision for Pampers/AP Images)
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Actress and mom Jane Krakowski learns about the new and improved Pampers Cruisers diapers from Scott Reese, of Pampers, at the launch of the Pampers Cruisers #SagToSwag Tour in New York, Wednesday, Aug. 12, 2015. Pampers is going on a national tour to transform the nation's babies from "sag to swag" by helping to prevent diaper sag. (Photo by Diane Bondareff/Invision for Pampers/AP Images)
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