Pampers Newsroom

Pampers Welcomes Chrissy Teigen to the Family as First-Ever Creative Consultant for New Pampers Pure Collection

Teigen to Lend Her Mom Expertise to Stylish Diaper and Wipes Collection That Delivers 100% Pampers Protection with 0% Chlorine Bleaching, Fragrance, Parabens and Natural Rubber Latex

Tuesday, March 27, 2018 9:29 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"When Pampers approached me to collaborate on the new Pampers Pure Collection, I jumped at the chance to work with a brand that I love. I wore Pampers… John wore Pampers…. we are a Pampers family!"

CINCINNATI--(BUSINESS WIRE)--Chrissy Teigen has joined the Pampers family as the first-ever Creative Consultant for the new Pampers Pure Collection. Made with premium cotton and other thoughtfully selected materials, stylish prints and 100% Pampers protection, the Pampers Pure Collection is a new choice for parents searching for diaper and wipe options in the “natural” category who don’t want to sacrifice performance.

“When Pampers approached me to collaborate on the new Pampers Pure Collection, I jumped at the chance to work with a brand that I love. I wore Pampers… John wore Pampers…. we are a Pampers family!” said Chrissy Teigen. “From the moment Luna was born, John and I, like all parents, have done anything we can to make sure she is happy, healthy and loved. Luna has super sensitive skin so choosing what we think is best for her is especially true when it comes to diapers and wipes. A Pampers diaper was the first thing she wore, and I have always relied on them. Pampers Pure gives me the protection I trust from Pampers with new choices that are important to me, like no fragrance or lotion. Plus the diapers are so stylish and fun! I didn’t think Luna’s tush could be any cuter, but her llama butt is the cutest!”

In this first-of-its-kind creative-led partnership for Pampers, Chrissy will provide her mom expertise and fashion know-how over the next two years, collaborating with designers, R&D and marketing on all things Pampers Pure, like the adorable diaper prints.

“Chrissy is a great fit for Pampers and represents how many moms feel on their parenting journey in her own fun, down-to-earth way. We’ve all seen the photos of Luna in a Pampers diaper, and knowing they were a Pampers family made Chrissy an obvious choice for us. We couldn’t be more excited to see how her real-life experiences help shape the Pampers Pure Collection,” said E. Yuri Hermida, P&G NA VP BabyCare. “Like Chrissy, many parents want both cute prints and the Pampers performance and quality they love. With the Pampers Pure Collection we are proud to offer a no compromise option that delivers all the features they’re looking for with the Pampers protection they know and trust.”

To kick-off her partnership, Chrissy and Pampers are acknowledging the shared passion that parents have to give their babies what they believe is best. In a brand new video released today, Chrissy and other moms share their heartwarming stories of unconditional love and no compromise.

Check out the Pampers Pure Collection video featuring Chrissy and other moms here: https://youtu.be/2yYxRoC5-tY

About the Pampers Pure Collection

Pampers Pure diapers and wipes are:

  • Made without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and the 26 allergens identified by the European Union.
  • Dermatologically tested and clinically proven hypoallergenic and gentle for baby’s delicate skin
  • Made with premium cotton and provide Pampers trusted performance

Pampers Pure Protection diapers are also independently reviewed and accredited as skin safe by the Skin Health Alliance. Each size option of Pampers Pure Protection diapers features different stylish, fun prints (llamas, corgis, and sloths, oh my!), and the much-loved Wetness Indicator.

Pampers Aqua Pure wipes are designed to give parents Pampers highest water content wipe while still delivering outstanding skin protection. The wipes are crafted with carefully-selected ingredients including 99% pure water and a touch of premium cotton, making them safe and soft even on delicate newborn faces, hands and bottoms.

The Pampers Pure Collection holds itself to the same safety standards as all Pampers products. More than 25 million babies and toddlers use Pampers every day making it among the safest products in the world.

Pampers Pure Protection diapers are available in sizes N through 5 for a suggested retail price of $11.99. Pampers Aqua Pure wipes are available for a suggested retail price of $5.97. Pricing is at the sole discretion of the retailer.

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

P&G Baby Care Communications
Laura Dressman, 513-482-0619
Dressman.lp@pg.com
or
MSLGROUP (for Pampers)
Deanna Kugler, 646-500-7712
Deanna.Kugler@mslgroup.com

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Multimedia Files:

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Chrissy Teigen has joined the Pampers family as the first-ever Creative Consultant for the new Pampers Pure Collection. (Photo: Business Wire)
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Teigen will provide her mom expertise and fashion know-how over the next two years, collaborating with designers, R&D and marketing on all things Pampers Pure, like the adorable diaper prints. (Photo: Business Wire)
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Pampers is excited to introduce Pampers Pure, a brand new diaper and wipe collection that offers parents premium cotton and other thoughtfully selected materials, stylish prints and Pampers trusted protection. (Graphic: Business Wire)
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In a brand new video released today, Teigen and other moms share their heartwarming stories of unconditional love and no compromise. (Photo: Business Wire)
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