Pampers Newsroom

Pampers Partners with Nick & Vanessa Lachey to Celebrate Babies’ Best Sleep Time Moments

Pampers launches Baby Dry Diapers now with Extra Absorb Channels to help babies get a dry night’s sleep

Category:

Thursday, January 18, 2018 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG

Pampers launches Baby Dry diapers now with Extra Absorb Channels to help babies get a dry night's sleep!

CINCINNATI--(BUSINESS WIRE)--Parents know how precious a good night’s sleep is for their babies’ development and when they sleep well, everyone in the family can wake up happy and ready for the day. Parents and their little ones can rest easy now that Pampers Baby Dry and all Pampers diapers offer exclusive Extra Absorb Channels to help baby stay dry overnight.

Parents Nick and Vanessa Lachey know all too well about the importance of sleep for babies with three children under six years old in their house. They’ve partnered with Pampers to show the best, and worst, of babies sleep time moments and the affect this has on families. The Lacheys are also helping Pampers kick off its #SleptLikeThis campaign that celebrates a baby’s good night sleep with no interruptions or leaky diapers. It’s a twist on the popular social media hashtag #WokeUpLikeThis which means a bedtime selfie without makeup or crazy just-slept-on-hair.

“As busy parents of three, we’ve been through a lot of bedtime trial and error to find a bedtime routine that works best for our kids,” said Nick Lachey. “That’s why we were so excited to partner with Pampers on #SleptLikeThis, to help other parents.”

“We’ve used Pampers products with all of our children and know from first-hand experience that Baby Dry helps protect our babies through the night so they stay dry and comfortable, which means some much needed extra z’s for us,” adds Vanessa Lachey.

The Lacheys are working with Pampers to encourage parents to:

  • Take the new #SleptLikeThis quiz at www.pamperssleptlikethis.com to uncover their baby’s silliest, sweetest, and sometimes-surprising sleep personalities. Parents who take the quiz will receive personalized tips from The Sleep Lady, Kim West, Author, Child & Family Therapist, and Mother of two and also have the chance to win weekly prizes or the ultimate grand prize of a year supply of Pampers diapers and $2500 for a nursery/child’s room makeover*
  • Watch the fun and spoof-style #SleptLikeThis video that brings to life what it’s like for babies who wake up from overnight wetness and highlights the insight of how important sleep is for babies and parents alike. It features the #1 Parenting Network on YouTube, What’s Up Moms: https://www.youtube.com/watch?v=H0xUhBCczZY.
  • Try Pampers Baby Dry now enhanced with Extra Absorb Channels!

“Your little ones deserve to sleep without any interruptions, especially from a leaky diaper. That’s why we’re constantly keeping their comfort at the heart of what we do and innovating to make sure babies stay dry and happy all night (and day) long,” said Laura Dressman, P&G Baby Care Communications, North America. “Pampers Baby Dry is thinner and drier* for outstanding overnight protection and comfort. We know that when baby sleeps, everyone else can get some sleep too, and that it’s important for the overall health of the entire family.”

A baby can urinate up to 12 times a night – that’s a lot of opportunities to interrupt their sleep**. Babies are more likely to wake up after they wet their diaper so choosing the right one that will keep them dry could affect your baby’s sleep patterns. Pampers Baby Dry provides up to 12 hours of protection and is the same diaper parents have come to trust for their babies, now with a unique three-layer, three-channel design, that is three times drier than the leading value brand.*** The channels change the shape of the absorbent layer to help lock wetness away from baby’s skin and distribute wetness more evenly, which keeps the baby drier.**** The new feature allows for a thinner and drier diaper with a less bulky fit**** so baby can have a comfortable sleep. Other diaper brands usually have only two absorbent layers, which may not always be effective in keeping baby dry overnight.

For more information visit Pampers on FacebookInstagram and Twitter.

*Weekly winners will be chosen from January 17 – March 13 and Diapers and products will be supplied via coupons
**Source: 2010 P&G study
*** Based on size 4 vs. the leading value brand. Average of 0.19 grams less after 3 typical wettings over 15 min
****Vs. previous Baby Dry

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

P&G Baby Care Communications
Laura Dressman, 513-482-0619
Dressman.lp@pg.com
or
MSLGROUP (for Pampers)
Deanna Kugler, 646-500-7712
Deanna.Kugler@mslgroup.com

Multimedia Files:

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Nick and Vanessa Lachey help kick off Pampers Baby Dry #SleptLikeThis campaign. (Photo: Business Wire)
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