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Go! Go! Go! Pampers Revolutionary New Diaper for the Most Active Babies is Everything Parents Didn’t Know They Needed

New Pampers Cruisers 360 FIT revolutionizes diaper changes with the “yoga pants of diapers” – with no tapes and an all-around stretchy waistband designed to adapt to every wild move babies make

Monday, March 11, 2019 10:26 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Pampers loves the curious nature of babies and toddlers, and we are committed to supporting them as they develop and discover the world"

CINCINNATI--(BUSINESS WIRE)--Rolling, climbing, running, scooting, downward dogs – active babies and toddlers are constantly on the move so they need diapers designed to keep up. Pampers, the #1 choice of parents*, introduces Pampers Cruisers 360 FIT, the brand’s best fitting diaper yet. Pampers Cruisers 360 FIT diapers feature a comfortable all-around stretchy waistband that adapts to every wild move a baby makes – it’s just like they’re wearing “yoga pants”. Pampers no-tape diaper pants are already a favorite of parents of active babies around the world, and now U.S. parents can try the diaper they never even knew they needed, but will quickly discover they can’t live without.

“Pampers loves the curious nature of babies and toddlers, and we are committed to supporting them as they develop and discover the world,” said Andre Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble. “With so many things to see and do, babies and toddlers need diapers that can keep up with their great adventures. This is why we designed Pampers Cruisers 360 FIT diapers with an innovative stretchy waistband that moves as baby moves and paired it with the Pampers protection parents trust.”

Parents around the world can also attest to one of the benefits of 360 waistband diapers for active babies – easy diaper changes. Instead of having to fasten any tapes, you simply pull-on like pants whether baby is lying down or standing up. They’re easy to remove too in 3 simple steps: tear the sides, roll and secure with the in-built disposal tape, and then toss. Along with being specially designed for the most active babies, Cruisers 360 FIT diapers also feature fun graphics and trusted Pampers protection.

“The transition from when my son was an infant to an active toddler brought so many changes. It makes sense that his diaper would get an upgrade to match his new found freedom, because nothing gets in the way of his exploring quite like a diaper that doesn’t fit well, bunches up or tapes that come undone. And don’t even get me started on the wrestling matches disguised as diaper changes,” said Marquis Clarke, lifestyle blogger and creator of Simply Clarke. “That’s why I was blown away when I tried Pampers Cruisers 360 FIT diapers - my only wish is that I’d had them from the minute he started moving! They make diaper changing so easy and give us more time to get out and about together – me in my yoga pants and him in his Cruisers 360 FIT!”

About Pampers Cruisers 360 FIT:

  • 360º Stretchy Waistband: An all-around stretch provides an adaptive and comfortable fit.
  • Easy On and Easy Off: Pull the diaper on and tear along the sides to take it off. Then roll it up, secure with the tape and toss.
  • Softness: Crafted with luxurious material that is super soft like cotton.
  • Air-Dry Channels TM : For breathable dryness and up to 12 hours of protection.
  • Dual Leak-Guard Barriers: Gently seals around baby’s legs to protect where leaks happen most.
  • Safe for Baby’s Skin: Dermatologically tested, clinically proven hypoallergenic and gentle for baby’s delicate skin. Independently reviewed and accredited as skin safe by the Skin Health Alliance.

Pampers Cruisers 360 FIT diapers are available in sizes 3 through 6 for a suggested retail price starting at $11.99. Diaper counts per pack vary by size. Pricing is at the sole discretion of the retailer. The diapers are now available online and at major retailers nationwide.

For more information, visit: https://www.youtube.com/watch?v=QeRdEKM-ACM.

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help you and your baby ‘love the change’ together.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

*based on retail sales

Contact:

P&G Baby Care Communications
Laura Dressman, 513-482-0619
Dressman.lp@pg.com
or
MSLGROUP (for Pampers)
Alan Danzis, 917-580-0585
Alan.Danzis@mslgroup.com

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Multimedia Files:

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Pampers Cruisers 360 FIT diapers feature a comfortable all-around stretchy waistband that adapts to every wild move a baby makes. (Photo: Business Wire)
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New Pampers Cruisers 360 FIT revolutionizes diaper changes with no tapes and an all-around stretchy waistband designed to adapt to every wild move babies make. (Photo: Business Wire)
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Marquis Clarke, lifestyle blogger and creator of Simply Clarke loves using Pampers Cruisers 360 FIT on her son. (Photo: Business Wire)
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