Pampers Newsroom

Pampers 'Showers' Expectant Parents With First-of-its-Kind Personalized Tools and Resources to Create an Ideal Baby Registry and Celebration

'Ultimate Baby Shower and Registry Guide' Provides One-Stop-Shop for Moms, Dads, Friends & Families Planning for Parenthood

Tuesday, December 14, 2010 8:08 am EST



Public Company Information:

"From outfitting a diaper station to purchasing must-haves for the nursery, there is a lot to think about when making final preparations before baby's arrival, and Pampers new content and applications aim to soothe the oncoming transition of soon-to-be parents."

Being an expectant parent brings its share of excitement, joy and fears, but now Pampers ®, the world's leading diaper brand, makes celebrating new bundles of joy one step easier for moms, dads and their loved ones with the new "Ultimate Baby Shower and Registry Guide" available on Pampers Village, a leading online resource for families, at From determining and organizing gift registries to planning the perfect celebration, Pampers listened to new parents everywhere to add a few new additions of their own including two unique, first of their kind digital gift registry and baby shower applications, as well as custom content written by mom bloggers and party planning professionals that offer parents-to-be, friends and families useful tools in planning for parenthood, all in one, easy-to-access place.  

As part of the "Ultimate Baby Shower and Registry Guide," Pampers is proud to introduce two applications: My Baby Registry and My Baby Shower, to complement the brand's Hello Baby application. They are the brand's most robust and technical applications to date. First, the My Baby Registry application provides expectant families the ability to combine any product from multiple retailers on to one registry and easily share items, news, and information with relatives and friends.  

The application is currently available for consumers on several platforms, including:

  • Pampers Village – provides the ability to manage your registry and connect with friends and family. You can also search Google Products within the application to add products to your registry. This site is perfect for users who may not utilize Facebook and can be found at
  • Facebook – the first of its kind on Facebook, this application takes all the functionalities offered on the Pampers Village application and amplifies them one step further with the unique capability of connecting with your own social network. Whether you're sharing your baby registry with friends and family, letting them know when you've received gifts, sending virtual "thank you" notes or even sharing your personal pregnancy stories via a custom blog, this application provides expectant parents with the ultimate sharing experience.
  • Mobile – available in formats for iPhone and Blackberry users, this application connects you to your registry online via Pampers Village or Facebook. Its unique barcode scanning feature allows you to add items to your registry from any store, anywhere. Its easy scroll-through feature also allows you to keep track of your baby registry while on-the-go.

My Baby Registry offers unique components such as retail barcode scanning, instant sharing capabilities with Facebook networks, and an interactive blogging feature for expectant parents to share pregnancy experiences with friends. It is Pampers first fully integrated digital application connecting social networks with mobile capabilities, as well as the first iPhone application for the brand.

"Pampers has always taken pride in becoming a part of your family from the moment your baby is born, and now we want to extend that relationship into the days leading up to your baby's arrival," commented John Brase, Pampers Marketing Director . "From outfitting a diaper station to purchasing must-haves for the nursery, there is a lot to think about when making final preparations before baby's arrival, and Pampers new content and applications aim to soothe the oncoming transition of soon-to-be parents."

As part of this baby shower offering, Pampers is also excited to announce My Baby Shower, an application to provide expectant parents, family and friends the useful tools for party planning from start to finish – from providing great party theme advice and sending invitations, to keeping track of your guest list and sharing photos after the shower is over. My Baby Shower is currently available via the Facebook platform.

"We're so excited to have connected the planning process with social networking in a way that allows everyone to stay up-to-date on the latest planning and party details," added Brase. "My Baby Shower allows you to be highly interactive with friends and family in your efforts to create a most memorable baby shower."

Additionally, Pampers has partnered with six notable party planning professionals and parenting bloggers to share their personal insights and ideas in preparing for a parenthood debut. Articles in Pampers Village's new "Ultimate Baby Shower and Registry Guide" section cover an array of topics from themes, games, food, decorating and preparation tips, to registry ideas and gift guides. Content providers include: Allison Czarnecki (PetitElefant. com), Amy Belle Isle (, Audrey McClelland (, Jane Maynard (, Lori Falcon (, and Tammy Gibson (

"As a mother of four, I'm a firm believer that getting started in the planning process will only help parents feel more confident once labor starts," advises content provider Audrey McClelland. "The new 'Ultimate Baby Shower and Registry Guide' content on the Pampers Village provides the must-knows and creative tips in parenting straight from the voices of real parents and professionals."

To learn more about new Pampers "Ultimate Baby Shower and Registry Guide" please visit

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.