Pampers Newsroom

Pampers Takes a Walk Down Sesame Street with Improved Diaper Designs Brought to Fans by the Letter “P”

Pampers Launches “30 Days of Play & Giveaways*” on Facebook – Celebrating the Debut of Improved Cruisers With 3-Way Fit Diapers Featuring New Sesame Street Character Prints

Thursday, September 29, 2011 9:00 am EDT



Public Company Information:

"We’re thrilled to continue our relationship with our Pampers Cruisers with 3-Way Fit diapers and ‘30 Days of Play & Giveaways* promotion on Facebook."

CINCINNATI--(BUSINESS WIRE)--Pampers, a leading diaper brand in the United States, knows that the diapering experience should be a special and playful moment between parents and their little ones, which is why they have introduced improved Pampers Cruisers with 3-Way Fit diapers featuring new Sesame Street designs.

“Pampers prides itself on being at the forefront of comfort and performance which is why we’re excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers,” commented John Brase, Pampers Marketing Director. “Giving babies the freedom to play their way is not only important to their growth and development, but it’s also important to us! That’s why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in.”

Pampers Cruisers with 3-Way Fit diapers incorporate improvements that parents have asked for - a softer, quilted back-sheet similar to Pampers Swaddlers diapers (available now in sizes 3, 4, and 5 and coming very soon in sizes 6 and 7), a 20 percent longer absorbent area and most fun of all, new Sesame Street designs -- including a special never-before-seen appearance by Oscar the Grouch!

“Whether she’s giggly like Elmo, or he’s hungry like Cookie Monster, every child resonates with at least one of our beloved characters,” added Maura Regan, SVP & General Manager of Global Consumer Products at Sesame Workshop. “For 41 years, our initiatives have helped prepare children for the various challenges that await them in life by addressing a wide range of developmental needs – from the basics of ABCs and 123s, to life lessons and even to play! We love that we can continue to bring that pure childhood excitement, delight and development to life through these new Sesame Street designs.”

To celebrate the debut of improved Pampers Cruisers with 3-Way Fit, the brand will rally excitement via its“30 Days of Play & Giveaways*” promotion on Facebook. Beginning September 30th, consumers are encouraged to log on to the Pampers Facebook page and visit the special “Cruisers Sweeps” tab (located on the left side of the screen) to participate in daily Sesame Street trivia for a chance at exciting prizes. Each day a new question and set of prizes will be offered giving consumers chances at winning Sesame Street items for their family – including, but not limited to:

  • Sesame Street furniture, like toddler beds and toy boxes, from Delta Children’s Products
  • Sesame Street toys, like new Let’s Rock! Elmo and Count 'N Crunch Cookie Monster from Playskool
  • Sesame Street books, like “Grouches Are Green” and “Abby Cadabby Makes a Wish” from Random House Children’s Books
  • Tickets to Sesame Place in Langhorne, PA

One lucky family will even be selected at random to win the ultimate grand prize – a one-year supply of newly improved Pampers Cruisers with 3-Way Fit diapers and a four day/three night Luxury Included® Vacation for two adults and two children (age 15 and under) to experience any of the four Beaches Resorts located in Turks & Caicos or Jamaica. Beaches Resorts are the only Caribbean destinations where you'll find a colorful cast of characters including: Elmo, Cookie Monster, Grover, Zoe, Bert and Ernie, Abby Cadabby, The Count, and Big Bird! The promotion will end on October 29, 2011.

“Just as generations of parents and babies have grown up with Pampers, so have many with the Sesame Street characters we’ve all grown to love,” continued Brase. “We’re thrilled to continue our relationship with our Pampers Cruisers with 3-Way Fit diapers and ‘30 Days of Play & Giveaways* promotion on Facebook.”

Pampers Cruisers with 3-Way Fit are available in sizes 3 thru 7 and can be purchased at mass, discount, baby specialty, grocery and eRetail stores nationwide. To learn more, please visit and

*NO PURCHASE NECESSARY to enter the Sweepstakes. A purchase does not increase your chances of winning. Open only to legal residents of the 50 U.S. & DC, who, as of the last day of the month prior to the date of entry, are 18 or older. Void where prohibited. Pampers Cruisers 30 Days of Play & Giveaways starts at 10:00 a.m. ET on 9/30/2011 and ends 5:00 p.m. ET on 10/29/2011. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, visit

The Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Procter & Gamble and not to Facebook. The information you provide will only be used in the event you are selected as a Sweepstakes winner or if you have indicated that you would like to receive additional information from Pampers.

About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:


Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
PainePR (for Pampers)
Stacy De Fino, 212-613-4922

Multimedia Files:

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Pampers Cruisers with 3-Way Fit incorporate improvements parents asked for. (Photo: Business Wire)