Pampers Newsroom

Say Goodbye to Compromise, Say Hello to Pampers Pure Protection That Works

Introducing new Pampers Pure Diapers and Wipes Collection – made with 0% chlorine bleaching, fragrance, parabens and 100% Pampers protection

Thursday, February 22, 2018 11:34 am EST



Public Company Information:


Say goodbye to compromise, say hello to Pampers Pure Protection that actually works!

CINCINNATI--(BUSINESS WIRE)--For parents searching for diaper and wipe options in the “natural” category who don’t want to sacrifice performance, the new Pampers Pure Collection offers another choice. It is the first-ever diaper and wipe collection made with premium cotton and other thoughtfully selected materials, stylish prints, and the Pampers protection parents around the world know and trust. And it all started with a mom at Pampers.

After giving birth to twin girls, Sara Giovanni, a scientist at Pampers, couldn’t find an option that had everything she was looking for in diapers and wipes for her daughters. She hated making compromises on softness or protection or style, and knew many other parents felt the same.

“Motherhood made me very aware and focused on each and every decision I made for my girls. As my choices shifted towards more naturally-inspired products, I found the current diaper and wipe options were just not cutting it,” she said. “I was craving an option that would deliver on protection and performance while also reflecting my lifestyle choices, and I knew my job at Pampers put me in a unique position to help.”

Inspired by her own experience, Sara made it her mission to help create a Pampers diaper offering that was made with premium cotton, plant-based and other soft materials, protected against leaks just like Pampers, and looked cute and stylish. This became the inspiration behind the new Pampers Pure Collection, made with 0% chlorine bleaching, fragrance, parabens and 100% Pampers protection.

Pampers Pure diapers and wipes are:

  • Made without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and the 26 allergens identified by the European Union
  • Dermatologically tested and clinically proven hypoallergenic and gentle for baby’s delicate skin
  • Made with Pampers trusted leakage and dryness protection

Pampers Pure Protection diapers are also independently reviewed and accredited as skin safe by the Skin Health Alliance. Each size option of Pampers Pure Protection diapers features different stylish, fun prints (llamas, corgis, and sloths, oh my!), and the much-loved Wetness Indicator.

Pampers Aqua Pure wipes are designed to give parents Pampers' highest water content wipe while still delivering outstanding skin protection. The wipes are crafted with carefully-selected ingredients including 99% pure water and a touch of premium cotton, making them safe and soft even on delicate newborn faces, hands and bottoms.

“Parents rightfully expect it all, and yet when it comes to the diapers and wipes category, many have been forced to compromise,” said E. Yuri Hermida, P&G NA VP Baby Care. “We’ve talked to thousands of parents and heard that while today’s natural category diaper and wipe options provide certain qualities parents desire, they struggle to find a product that delivers the leak protection, style, and features they’re looking for in one complete package. In fact, of the 57% of moms who use natural products for their babies, only 3% buy natural diapers most often. We’re excited to extend our product offerings with our new Pampers Pure Collection to provide parents another trusted option for their babies.”

The Pampers Pure Collection holds itself to the same safety standards as all Pampers products. More than 25 million babies and toddlers use Pampers every day making it among the safest products in the world.

Pampers Pure Protection diapers are available in sizes N through 5 for a suggested retail price of $11.99. Pampers Aqua Pure wipes are available for a suggested retail price of $5.97. Pricing is at the sole discretion of the retailer.

The Pampers Pure Collection will be broadly available online and at major retailers nationwide as early as February and continuing into March.

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


P&G Baby Care Communications
Laura Dressman, 513-482-0619
MSLGROUP (for Pampers)
Deanna Kugler, 646-500-7712

Multimedia Files:

Preview image
Introducing New Pampers Pure Diapers and Wipes Collection (Photo: Business Wire)
Preview image
Introducing New Pampers Pure Diapers and Wipes Collection (Photo: Business Wire)
Preview image
Preview image