Pampers Newsroom

Video of Serena Williams & Olympia Dancing to Pampers’ “Wild Child Wiggle” Available on Business Wire’s Website

Friday, February 7, 2020 9:06 am EST

Public Company Information:


(BUSINESS WIRE)--Inspired by the daily dance parties so many parents have with their babies, Pampers is partnering with Serena Williams and her daughter Olympia to share the launch of a new song: the “Pampers Wild Child Wiggle.” Pampers is celebrating all of the wild moves babies make in their Pampers Cruisers 360 FIT diapers – the “yoga pant” for babies, with no tapes and a 360 stretchy waistband!

Parents can join in on the fun by streaming the song on their favorite music platform. They can also post a video of their baby dancing in the #Cruisers360 diaper using #WildChildWiggle and #Sweepstakes for a chance to win a year's supply of diapers along with a feature on Pampers Instagram.

For official rules for this sweepstakes visit:

The video is available on Business Wire’s website.

Video credit: Serena Williams & Olympia Ohanian, Tiffany & Nova Davidson, Aseky & Laila Bonnaire, and Laura & Casey Izumikawa


Multimedia Files:

Watch this video
Pampers shares the first-ever dance song, the “Wild Child Wiggle,” featuring tennis legend Serena Williams and daughter, Olympia to celebrate the movement and leak protection Pampers Cruisers 360 FIT diapers give to every “wild child.”